The Ford The name commands great respect. Of course, like all major car companies, Ford has had its fair share of automotive failures; let’s take Edsel and Pinto as vivid examples. However, even though it has stumbled over the years, Ford has always been able to bounce back and reach new heights. One of the main reasons for Ford’s success is its ability to use new technologies while maintaining its brand identity.
Notably, one way Ford has done this is through its relatively recent focus on electric vehicles. Continuing to develop electric cars, the company creates electric transmissions for trucks. There is already a Ford Lightning, but there are strong reasons to believe that an electric version of the Ranger will soon appear.
The Ranger has always been one of the company’s most successful trucks, so it only makes sense that this would be one of the company’s newest pickup trucks to get the electric treatment. But unfortunately, not much is known about the upcoming truck, except for a few details.
It will probably be called the Ford Ranger Thunder
One of the specific details of the future electric Ford Ranger is the name. Ford has trademarked a car called “Ranger Thunder” for quite some time for the US market. However, they recently registered a similar car for use in Europe. This name echoes the example of the Ford Lightning, which is an electric version of the iconic F-150.
Another important detail is that the upcoming Ford Ranger Thunder will most likely be built on an all-new chassis. The idea of a new platform is implied, since the 2023 Ranger marks the beginning of a new generation, so it makes sense that the truck will have a new platform.
Although not much is known about the future pricing of the Ford Ranger Electric, it can be assumed that it will cost less than the Ford Lightning. That’s because the Ranger is generally a less expensive truck than the better-known F-150.
Ford electrification plans
Ford, like most other car companies, is aware of the importance of electric vehicles. So much so that the industrial giant has a plan according to which by 2035 all new Ford cars on the European market will have zero emissions. 27 other companies share this plan for a more efficient future. This was due to strict environmental requirements for vehicles in Europe and increased demand for electric vehicles.
Ford has similar plans for the US when it comes to increasing the availability of electric vehicles. The company said that by 2026, they hope to produce more than 2 million electric vehicles. In addition, it plans to earn 10% of adjusted operating profit by then. Ford has such lofty goals for the US market because the number of people switching to electric cars is expected to grow rapidly this decade. As one of the most prominent automobile companies, Ford wants to ensure not only enough units, but the automaker also wants to ensure enough variety in its vehicle lineup. Creating a new electric truck is one of the main ways to do this, as Ford trucks are extremely popular.
Ford’s adjusted operating margin for 2021 was 7.3%, according to recent reports. However, the company only sold about 64,000 units of the Mustang Mach-E that year. Of that number, only 21,140 units were destined for U.S. customers, according to Ford. Fortunately, these numbers are more encouraging for 2022.
A brief history of the Ford Ranger
Ford Ranger first appeared on the market in the 1983 model year and became a success for the company. It started out as a compact pickup, but the nameplate has been used on several trucks over the years. However, the company discontinued the Ranger from 2012 to 2018 to focus on its full-size trucks. It returned to the market in 2019 as a mid-size truck. The new iteration of the truck currently ranks second in its class. Given the recent success of the Ford Ranger, it makes sense that an electric version would be next.
The world of electric cars is rapidly developing and gaining more and more consumer trust. For a while, most people thought that the use of electric motors in vehicles would be limited to cars like the Prius and various Tesla models. However, it has recently become clear that these powerful engines can be used to power larger vehicles such as trucks and SUVs without sacrificing power. People love the Ford Lightning, but now there’s a less expensive option on the market for people who need the space and capabilities of a truck, but also want to save money on gas in these uncertain times.