With an Amazon-Windows 11 deal Flexion can help Android games reach PC audiences

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** Income accelerate potential for Android games that to reach a computer users your Amazon

** bending–published games at the vanguard of Windows 11/Amazon a partnership

LONDON27 of October2022 – Flexion Mobile Plc (Nasdaq: FLEXM), the game marketing company today announced that developers whose games are available on the Amazon Appstore just got a PC boost when Microsoft launched Windows 11 with the Windows Subsystem for Android(TM). This enables PC users to run Android applications.

Flexion already helps developers port their Android games from Google Play to a range of alternative app stores, including Amazon, boosting both revenue and audience. Now those games can be played by computer users with Windows 11, thanks to the agreement between Microsoft and Amazon.

“Windows 11 users will have to choose to install the Amazon Appstore and it remains to be seen how many people do that,” says Jens Lauritzson, CEO of Flexion. “But even if only a fraction of PC gamers install, that represents a huge increase in reach over what Amazon achieves on its own.”

Windows 10 has a staggering 1.4 billion monthly active users and the latest version of the PC operating system is expected to surpass that figure.

Flexion receives Android games from major developers and adapts them for the alternative stores, including Amazon, Huawei Application GallerySamsung, Xiaomi GetApps and the One Store. It then markets those games to maximize audiences and revenue. Developers are seeing significant increases in their earnings on top of what they earn through Google Play. They achieve this with no upfront costs and little effort thanks to Flexion’s technology, which takes care of the work.

Flexion recommends placing games on all alternative stores to get the maximum benefit and those developers who have already placed their games on Amazon can now reap rewards.

Not every game is suitable for playing on PC and the Amazon Appstore curates content to ensure that Windows 11 users get the best content. There are already three Flexion games available on Windows 11 through the Amazon Appstore:

** Evony: The Return of the King (Pra Games is the developer),

** Rise of the Kings (ONEMT is the developer)

** Z day (FunPlus International is the developer)

More games are expected to go live soon, once they have completed the testing and approval process.

“It’s a win-win,” says Jens. “Microsoft gets great new content for their PC users, while the Amazon Appstore, and the developers that are on it, get a much wider reach for their games. That has the opportunity to improve the game’s metrics over time.”

For more information

Niklas Koresaar CFO, Email: ir@flexionmobile.com. Tel: +44 207 351 5944

About Flexion Mobile Plc:

Flexion Mobile Plc revenue and audiences for games are growing. It does this through its distribution and influencer marketing services. Flexion works with a growing number of top-grossing developers around the world. using its expertise, experience and technology bending to builds revenues and audiences for developers by taking Android games and making them fly on the alternative app stores, including the Amazon, Samsung, Huawei, Xiaomi and ONE Stores. In 2022, the company acquired the leading influencer marketing agency Audiencly GmbH. Flexion Mobile Plc is listed on Nasdaq First North Growth Market, Short name: FLEXM. Certified Counselor is FNCA Sweden AB+46(0)8-528 00 399, info@fnca.se

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