Ubisoft CEO sparks controversy by saying making games requires ‘friction’ | Biden News


Ubisoft CEO Yves Guillemot sparked controversy by saying that “you need a little friction” to make video games, a remark that caused a backlash over the company’s well-known problems with workplace toxicity and abuse.

“Creating a video game is not easy,” Guillemot said in a recent interview with La Presse (opens in a new tab) (Google translated (opens in a new tab)) in response to a question about why workplace misconduct seems so widespread in the games industry. “There is a ‘challenge’, from time to time a lot of tension. Techniques have to be put in place to make sure that everyone manages to find their place. To create, you need a little friction, because everyone has to manage to find their place. an idea goes over. It is a job that brings many rewards when you succeed, but it’s hard.”


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