Sony’s new PC kit will help it expand its reach in gaming beyond the PlayStation.
Sony is launching its own range of gaming-focused PC monitors and headsets, hoping to cash in on the lucrative high-end PC gaming market as it looks beyond its flagship PlayStation console brand.
Called Inzone, Sony’s gaming PC has two screens. The Inzone M9 monitor is the most expensive of the pair, selling for $900. It has a 27-inch screen with 4K resolution and a 144Hz refresh rate – that means a smoother image. A less expensive model, the $530 Inzone M3, has a higher refresh rate but lower resolution.
The Inzone M9 will be available this summer, while the Inzone M3 won’t be released until winter.
As for headphones, Sony said it will release three in total: The Inzone H9 ($300), Inzone H7 ($230) and Inzone H3 ($100). They are currently available for pre-orders, although Sony has not yet provided a release date.
The most expensive of the three, the Inzone H9, is wireless and has noise-cancelling technology as well as a “surround sound” mode that captures sounds in your surroundings. The Inzone H7 is cheaper and lacks noise, but it has more battery life – up to 40 hours, against 32 hours with the Inzone H9. The Inzone H3, meanwhile, must be connected to your computer via a cable.
The move pits Sony against established players in the PC gaming hardware space, including Lenovo, ASUS and Razer.
It also gives the company a way to expand its gaming business beyond its PlayStation console gaming division. Sony said it wants to take advantage of growth in the sports space.
“The market has expanded with higher interest in gaming with the spread of e-sports tournaments and the advancement of gaming entertainment,” said Yukihiro Kitajima, head of gaming business at Sony.
“With Sony’s strong history of advanced audio and visual technology products, we believe this new line will offer even more options for those looking to upgrade their current gaming systems.”
Sony continues to face fierce competition from a longtime rival Microsoftwhich has adopted a strategy of making aggressive acquisitions to build its reach in an industry that will be worth nearly $200 billion in 2022, according to forecasters Newzoo.
Both companies are betting big on a new concept in technology known as the “metaverse,” which involves vast immersive digital worlds where people can work or find entertainment. Earlier this year, Sony unveiled a new virtual reality headset called the PlayStation VR2.