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CRC Industries is inviting fans and customers to explore two project vehicles, an all-new booth, and many new products at its AAPEX and SEMA 2022 booths in Las Vegas, Nevada. A highlight of the CRC AAPEX booth will be the unveiling of “Project Dentley,” a car built by IHRA Top Fuel racer Clay Millican and Street Outlaws star Jeff Lutz in honor of Millican’s late son. At SEMA, CRC will be showing off a stunning 1970 Oldsmobile 442 competing for Hot Rod in the SEMA Battle of the Builders.
Presented at the AAPEX booth: A Significant Project
Nicknamed “Dantly,” the Dodge Ram belonged to Clay and Donna Millican’s son, Dalton, who was tragically killed in a motorcycle accident at the age of 22. The truck was nicknamed “Dentley” because of all the bumps, dents and cuts. Clay said, “A teenage boy driving a truck in the South will collect money.” The Millikans kept the car and decided to honor their son’s memory by restoring the truck. Given their long-standing partnership with Clay Millican, CRC was excited to support this heartfelt development by sharing progress on social media and helping bring Dantley to life. In partnership with CRC and Clay’s longtime friends, Jeff and son Jeffrey Lutz, the Project Dentley team updated and upgraded Dalton’s truck to honor his memory. Visitors to the CRC AAPEX booth (#A3816) can see the truck in person and meet Millican and Lutz on November 1st from 2:00pm to 3:30pm PST and on November 2nd from 10:00am to 11:30am PST.
Featured at the SEMA booth: a hot rod contender in the Battle of the Builders
At the CRC SEMA booth (#24591), the company will be showing off a redesigned 1970 Oldsmobile 442 built by Thornton Muscle Cars. With a rebuilt original 445 EFI kit and a rebuilt original Turbo 400 transmission, the Oldsmobile puts out over 400 horsepower. The 442 sports a 2.5-inch stainless steel exhaust, an upgraded “original look” stereo, and a rebuilt lower-strut suspension, all wrapped in gorgeous Aegean Aqua paint.
“We are very excited about all of our events and presentations at AAPEX and SEMA this year,” said Raquel Wenger, director of marketing for CRC Industries, Americas. “Having the opportunity to help bring Project Dantley to life has been a very meaningful experience for CRC, and we’re also excited to show our customers and fans the range of innovative products we’ll be showcasing in Las Vegas. We can’t wait to see everyone there!”
In addition to debuting the two project vehicles, CRC will offer product demonstrations of its CRC SmartWasher line of water-based bioremediation parts cleaners at both AAPEX and SEMA. Both booths will also feature new packaging for CRC Guaranteed to Pass Emissions System Cleaner and CRC Evapo-Rust Heavy Duty water-based rust remover, as well as some of CRC’s popular electrical and brake maintenance solutions.
For more information about CRC Industries, visit www.crcindustries.com
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