ANNOUNCEMENT OF SMARTIES VIETNAM 2022 WINNERS | Biden News

HO CHI MINH, Vietnam, October 27, 2022 /PRNewswire/ — INTELLIGENT VIETNAM The 2022 jury chose the best and most inventive campaigns of the year after months of careful deliberation. Given their significant impact on the industry, these campaigns deserve to become outstanding case studies for the Modern Marketing community.

A season of fierce competition between the best campaigns.

The 9th SMARTIES Awards – a prestigious competition for the leaders of brands, agencies and technology providers in modern marketing – has a long history, bringing home three regional awards (South AmericaAsia-Pacific and EMEA) and ten country awards, incl Vietnam.

This year, SMARTIES Vietnam 2022 innovated its screening and evaluation process, resulting in a 140% increase in applications compared to the previous year. The SMARTIES jury selected more than 100 outstanding campaigns to compete in the most prestigious categories.

SMARTIES Vietnam 2022 gathered not only well-known marketers, agencies and publishers, but also fresh brands capable of overcoming obstacles to improve and satisfy customer experience.

RS. Fan Beach TamMMA Vietnam, Cambodiaand Myanmar the head of the country expressed her thoughts. “SMARTIES Vietnam 2022 inspires and motivates us to discover new ways of modern marketing.”

At this Smarties Gala, Smarties APAC presented for the first time the NFT version officially launched in Vietnam in 2022, allowing winners to keep their impressive winnings in the digital world.

Journey to the most prestigious SMARTIES award VIETNAM 2022 year

In the first round of pre-selection, the 60 pre-selection participants had to work very hard for 2 weeks to find the finalists, requiring that they themselves not be allowed to judge the campaign coming from their company.

Heading down to the final round, the 23 judges deliberated together on Jury Day to determine the winners of the gold, silver and bronze prizes in each category, most notably the competition’s most prestigious award, the Industry Award, led by Knowledge Partner, Kantar.

The story continues

After more than 12 hours, each award received the consent of at least 50% of the jury to be included in the list of winners. “Hit” campaigns on SMARTIES VIETNAM In 2022 there was also an opportunity to enter the Industry Awards categories: Most Sustainable Brand of the Year, Publisher of the Year, Creative Agency of the Year, Agency of the Year, Best Show/Grand Prix, Brand of the Year and “Marketer” year. Most importantly, the review process is conducted confidentially, honestly and transparently. Therefore, every campaign is registered in SMARTI VIETNAM The 2022 honors list deserves to be a case study for marketers.

Congratulations to the most outstanding campaigns that went gold at SMARTIES Vietnam 2022.

INTELLIGENT VIETNAM 2022 is a long and challenging journey, with each selected campaign having to demonstrate significant efforts in each category: strategy, execution, creativity and business impact.

“Two months is not much, but it is a procedure that requires considerable dedication and hard work by the jury and leading specialists to provide a fair assessment.” Each campaign has its own individuality, which provides innovation and originality for the promotion of modern marketing,” the organizers said.

Campaigns on SMARTIES VIETNAM The Honorable Mention 2022 was not only distinguished by innovative concepts and thinking tactics, but also original and had a significant impact on business. It was not only a recognition of achievements, but also an inspiration and incentive for each organization to break through and create its own brand, going beyond traditional norms and structures.

This year’s special feature is Doctor of Arts – People’s Artist Bach Tuet was awarded in the category “Social Impact Marketing”, this was recognized as the novelty and attractiveness of this year’s award itself, which honors the beauty of traditional and cultural identity Vietnam.

List of SMARTIES Vietnam 2022 winners:

1. Industry award

• The most sustainable brand of the year is Nescafé

• Publisher of the year – Grab

• Creative Agency of the Year – Dentsu Redder

• Agency of the year – Publicis Groupe

• Best in Show/Grand Prix – Reveal Your Fan

• Brand of the year – Samsung Galaxy S21

• Marketer of the Year – Heineken Vietnam Brewery Limited (HVBL)

2. Channel of marketing influence

Brand experience:

• GOLD: Unleash Your Fandom – Samsung Galaxy & Publicis Groupe

• GOLD: Banh Mi – Job Centers – Viec Lam Tot & Cho Tot

• BRONZE: Bia Saigon Tet 2022 – How real local pride trumps fake news – Bia Saigon & Ogilvy

• BRONZE: Grabfood Tiktok Foodieland – Grab Vietnam & Mindshare Vietnam

Instant effect:

• GOLD: Heineken Silver’s Ecoin – Heineken & Publicis Groupe

• SILVER: Milo Teen – More The Scan, More The Reward – Nestlé & Adtima

• ● BRONZE: Grab – Never miss a meal 3.0 – Grab

Lead generation:

• GOLD: FE Credit X PMAX – Cross Sell with Real Time Data – FE Credit & PMAX

• SILVER: Techcombank Casa 2021 – Techcombank & Mindshare Vietnam

• BRONZE: Keeping holiday stories practically alive – Mondelez Kinh Do Mooncake & Publicis Groupe

• BRONZE: Peugeot: How the White Lion Adapted to Prosperity – Thaco Auto – Peugeot Vietnam & Novaon Digital

Data statistics:

Launch of products and services:

• GOLD: Unleash Your Fandom – Samsung Galaxy & Publicis Groupe

• SILVER: Samsung Tab S8 Series – Let Your Night Side Rule – Samsung Galaxy Tab S8 Series & Circus Digital

• BRONZE: Strongbow Chilly Peach – Unusual launch for extreme power – Strongbow & Golden Digital

• BRONZE: Ariston – Ice Challenge Campaign – DSquare/ Ariston & DSquare

Marketing cycle:

• SILVER: Pernod Ricard Know Your Whisky, Get Your Rewards – Pernod Ricard & Dentsu McGarryBowen Vietnam

• BRONZE: Heineken Silver’s Ecoin – Heineken & Publicis Groupe

3. Target marketing channel

Social Impact Marketing:

• GOLD: A Return to Mother’s Lullaby: How a Forgotten Art Form Made a Grand Return on Youtube The most popular and trending Tiktok – Ms. Bach Tuyet & Dentsu Redder

• SILVER: Nestlé Corporate – Green Tet: Breaking a Millennial Tradition Through Sustainability – Nestlé Corporate & Ogilvy Vietnam

• SILVER: Banh Mi – Job Mobility Centers – Viec Lam Tot & Cho Tot

• BRONZE: Grab – Never miss a meal 3.0 – Grab

Purpose/activity of the brand:

• GOLD: Accelerate Vietnam Digital 4.0/ Activism Award Brand Goal – RSVP/ Accelerate Vietnam Digital 4.0/ Google & RSVP

• SILVER: Bia Viet – Uniting millions of Vietnamese returning home for a blooming holiday – Bia Viet & Phibious Vietnam

Diversity and Inclusion:

4. Impact Media Channel

Cross-platform – all media:

• GOLD: Unleash Your Fandom – Samsung Galaxy & Publicis Groupe

• SILVER: Heineken Silver – The Hunt For Smooth Gears & Ecoins – Heineken & Dentsu Redstar

• SILVER: Bia Saigon Tet Campaign – Sabeco & MediaCom VietNam

• BRONZE: Generali – Lời Cầu Hôn Thứ 2 – The Second Proposal – Generali Vietnam & Dentsu X

Cross-platform – digital only

• GOLD: Starverse: Brewing & Experiencing Heineken In The Metaverse – Heineken & Dentsu Redstar

• SILVER: Cream-O X Dynamite – A handshake that takes the boredom out of school life – URC & Ogilvy Vietnam

Games, gamification and eSports

• SILVER: Castrol In Gaming – Best Ride to Next – Castrol POWER1 Ultimate & Mindshare Vietnam

• BRONZE: The Banca Game – Insurance Industry Simulation Game – Prudential Vietnam & Tequila by TBWA Group Vietnam

Marketing in social networks:

• GOLD: Ensure Gold 2022 Tet Campaign – Social Movement to Awaken Guardians – Ensure Gold Vietnam & Hakuhodo & Saigon Advertising Co., Ltd.

• SILVER: 1 Brand – 100 Names – 1 Solution – Head & Shoulders & Dentsu Redder

• BRONZE: Reveal Your Fandom – Samsung Galaxy & Publicis Groupe

Marketing for authors/influencers:

• GOLD: Keeping holiday stories practically alive – Mondelez Kinh Do Mooncake & Publicis Groupe

• SILVER: Mặ Bé Lì 2.0 – Transforming Many Shades of Boldness – Maybelline New York & XYZ Saigon

• BRONZE: We Liberty – Piaggio Liberty & Click

5. Technology experience channel

Program:

• GOLD: TenMax & Traveloka – Target the micro-moment with real-time intent signal analysis – Traveloka & TenMax Ad Tech Lab

• SILVER: 20 years of driving – FORD Ranger & Mindshare in Vietnam

Experimental/innovative technology:

Geographic targeting:

• SILVER: Bia Saigon Tet Campaign – Sabeco & MediaCom VietNam

• BRONZE: Telfast & Grab Help Vietnamese Overcome Allergies and Live Their Greatness – Telfast & Omnicom Media Group Vietnam

6. Web 3.0 channel

spatial:

Real-time marketing:

• SILVER: FE Credit X PMAX – Cross Sell with Real Time Data – FE Credit & PMAX

• BRONZE: Telfast & Grab Help Vietnamese Overcome Allergies and Live Their Greatness – Telfast & Omnicom Media Group Vietnam

Metaverse:

• GOLD: From real-life interaction to virtual interaction for ultimate victory – Castrol POWER1 Ultimate & Mindshare Vietnam

• SILVER: Starverse: Brewing & Experiencing Heineken In The Metaverse – Heineken & Dentsu Redstar

7. Marketing channel of electronic commerce

Integrated e-commerce innovations:

• GOLD: First-ever e-commerce campaign designed for Gen Z Spiritual followers – Bitis’ Hunter & Dentsu Redder

• SILVER: Pampers Mood Up, Summer Up – Pampers & MediaCom

O2O/ New retail/ Innovative sales channels

• GOLD: Nescafé Tarot Ca Phe – Nestlé Nescafe & Publicis Groupe

• SILVER: Zespri Kiwifruit – Dynamic Uplift In A New Normal – Zespri & Mindshare Vietnam

• BRONZE: Pampers Mood Up, Summer Up – Pampers & MediaCom

8. Creative channel

Customer Experience (CX):

• SILVER: Nescafé Tarot Ca Phe Nestle – Nescafé & Publicis Groupe

• BRONZE: Generali – Lời Cầu Hôn Thứ 2 – The Second Proposal – Generali Vietnam & Dentsu X

User Interaction (UX) and Design:

Personalization:

• GOLD: Grab’s Millions Of Firsts – Grab

• BRONZE: Nescafé Tarot Ca Phe Nestle – Nescafé & Publicis Groupe

• BRONZE: VPbank Credit Card Rebranding – Add Wonder to Life – VPBank & T&A Ogilvy

Short or long video:

PR Newswire is the media partner of MMA Impact Vietnam.

SOURCE MMA Vietnam