Adrien Broner is committed to fighting three times in the next twelve months, something he hasn’t done in nearly eight years.
The 33-year-old is the latest heavyweight champion to sign with BLK Prime, the new Pay Per View kid on the block.
Broner joins Terence Crawford, 34, in signing a PPV campaign deal that has jumped from YouTubers and wannabes in the past few months.
With so many followers on social media, the web, or popular boxing support, many questions whether any party can complete the deal.
Adrien Broner is preparing to take over boxing
However, Broner has announced his intention to ‘take over boxing’ in what he calls a ‘Death Row’ deal with rapper Tupac Shakur.
The Cincinnati boxer said: “I can start talking like that in public again. This is because I just signed a twelve month war agreement.
“Eight numbers confirm BLK Prime,” added the Death hashtag.
On comparing Tupac, “Trouble” added: “Yeah, I ain’t got no more $13. I told my man Desmond [thought to be Desmond Gumbs] that he was going to the boxing match on a special occasion.
“Not only for the fans but also for myself. And I feel like it will come at some point, almost like when Suge Knight went to break Tupac out of jail for $1.4M.
“Then Tupac took his company to a whole new level. I’m going to do the same with BLK.”
It’s an ambitious plan for Broner. He has won only once in the last six years, although there are disagreements, with Jovanie Santiago.
There hasn’t been a big win in a decade for Adrien Broner
However, Broner hasn’t beaten a superstar in any category since he defeated Paulie Malignaggi in 2013, nine and a half years ago.
In addition, the four-weight world champion fought three times in 2015. He fought three times in the fifteen months between 2016 and 2017, but that was more than half a decade ago.
Since then, Broner has struggled with drug, alcohol, and mental health issues that have hindered his career.
If this deal helps Adrien Broner stay focused and get back in the ring three times, though, it could be good for the sport.
However, until they expand their roster significantly, BLK Prime may struggle with rivals. It can be difficult to convince some names to jump over when they are already committed to their platform.
Right now, Broner is feeling happy. He’s back in training and trying to stay fit.
Broner said: “I’m very grateful because I’ve been through a lot of situations. “I won a lot of games.
“But God is always looking for a way to give me the opportunity to sponsor boxing. So I want to thank the greatest.
“I also want to give a special shout out to my man Desmond. But I call him ‘Uncle Dez,’ the CEO of BLK Prime.
“I want to thank him for believing in me and making this deal.
“I think personally, with the Game Billions brand and BLK Prime, I think we’re going to take over boxing.
“We will reach an unprecedented peak. And it all starts with my friend from Nebraska, Terence Crawford. “
Crawford faces David Avanesyan in a $39.99 Pay Per View on December 10. The event will begin BLK’s career in the sport.
The conflict came after losing his fight with Errol Spence Jr.
The opinions expressed in this article are the opinions of Phil Jay.
WBN editor Phil Jay has over a decade of boxing news experience. Follow WBN on Facebook @officialworldboxingnews, Instagram, and Twitter @world news.