Nationally televised halftime show to kick off 132nd Salvation Army Red Kettle Campaign
FRISCO, Texas, October 25, 2022 /PRNewswire/ — Grammy Award-nominated and American Music Award-winning Jonas Brothers will perform live at AT&T Stadium during the nationally televised halftime show of the Dallas Cowboys game against the New York Giants on FOX on Thanksgiving Day. The Jonas Brothers teased the announcement to fans on the brothers’ personal social media platforms, each posting a blue number on a white, fabric-like background. Appearing one by one, the numbers: 11, 24, and 22 remained a mystery until the trio later connected the dots for fans in collaboration with the Cowboys, the NFL, and The Salvation Army to share the big news. The joint announcement post revealed three numbers on the back of three Cowboys football jerseys, each emblazoned with JONAS and The Salvation Army logos and, alongside, indicating the Thanksgiving Day performance date.
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The performance issued a rallying cry to donate to the iconic Red Kettle campaign, a cowboy tradition, now in its 132nd year. This will be the Jonas Brothers’ second time for the Red Kettle Kickoff, first earning the honor in 2008.
As millions of people living in the United States continue to struggle to make ends meet amid the ongoing effects of inflation, and social service providers experience rising costs to meet growing needs, The Salvation Army’s 2022 “Beyond Love” theme calls on the public to support their neighbors in need. The nation’s largest social service provider will provide Christmas gifts, food, shelter and rent and utility assistance to millions of struggling people this holiday season and beyond.
“We couldn’t be more excited to return to AT&T Stadium and play The Salvation Army Halftime Show,” said The Jonas Brothers. “We are honored that our performance will help raise awareness of the great need that exists and encourage everyone to donate to The Salvation Army to make a difference in their communities this holiday season and throughout the year.”
“The passion and generosity of the Jonas Brothers shine a light on the challenges facing millions of people this year,” said Charlotte Jones, Cowboy and former National Advisory Board Executive Vice President and Chief Brand Officer. Chairperson of the Salvation Army. “We are thrilled to have the Jonas Brothers perform on our national stage in a halftime show that I know will inspire hope and generosity.”
This year, The Salvation Army is emphasizing that when we love beyond hunger, love beyond shelter, love beyond disaster, and love beyond Christmas, we can provide hope and support for the millions who need it. The Love Beyond campaign is a symbol of help and hope that the millions who turn to The Salvation Army for help they rely on not only during the holidays, but throughout the year.
“The Salvation Army is immensely grateful for its 26-year partnership with the Dallas Cowboys,” said Commissioner Kenneth G. Hodder, National Commander of The Salvation Army in the United States “It takes an army of partners and supporters to care for our most vulnerable neighbors, and we’re delighted to see the Cowboys rise above and beyond the occasion each year.”
The Red Kettle Campaign is the largest and longest-running fundraiser of its kind. Funds raised in 2021 supported services for more than 25 million people living in America.
The Salvation Army needs everyone’s help now more than ever. The following options are available for those who want to help their neighbors in need:
- Sign up for a sustainable gift of $25 per month.
- Contact your local Salvation Army to sign up to volunteer at a red kettle or to distribute Angel Tree gifts to needy children.
- Donate with cash, coins and checks or digitally via Apple Pay, Google Pay, PayPal and Venmo at any Red Kettle nationwide.
- donate Cryptocurrency such as Bitcoin or Ethereum.
- Ask Amazon’s Alexa to donate by saying, “Alexa, donate to The Salvation Army” followed by the amount.
- Text “KETTLES” to 51555 and give any amount.
- Provide Christmas gifts to local children in need through The Salvation Army Angel Tree.
Every donation stays in the community who help provide help and hope to those in need. To donate or receive help, please visit www.SalvationArmyUSA.org.
About the Salvation ArmyThe Salvation Army serves more than 25 million people in America annually, helping them overcome poverty, addiction and economic hardship through a variety of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation of drug and alcohol addicts, and clothing and shelter for needy people, The Salvation Army does its best in 7,200 operation centers across the country. In times of disaster, 100% of donations designated to The Salvation Army are used for immediate response and long-term efforts. In 2021, The Salvation Army was ranked No. 2 on The Chronicle of Philanthropy’s list of “America’s Favorite Charities”. For more information, visit SalvationArmyUSA.org. Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood.
About the Jonas BrothersThe Jonas Brothers took the world by storm in 2019 after a six-year hiatus with the surprise release of their critically acclaimed and massively successful single “Soccer.” The triple-platinum single debuted at No. 1 on Billboard’s Hot 100, the first No. 1 for the band and the first No. 1 debut from a group this century. The band went on to release “Chasing Happiness”.,” An Amazon Original Film documents the brothers’ rise and return to music, before delivering their third No. 1 album with the arrival of their platinum-selling “Happiness Begins” (Republic Records). The sold-out “Happiness Begins Tour” sold over 1.2 million tickets. Sold
In the wake of their “Happiness Begins” album, the band earned a flurry of awards, including three trophies in the “Top Duo/Group,” “Top Radio Song Artist,” and “Top Radio Song” categories for “Soccer.” At the 2020 Billboard Music Awards; a 2019 MTV VMA for “Best Pop Video”; “Best Duo/Group” at the 2020 iHeart Music Awards; and two Teen Choice Awards, including the prestigious Decade Award. They’ve picked up an American Music Award nomination, a coveted Grammy nomination and more.
The Jonas Brothers only accelerated this pace in 2021. Their collaboration with Marshmello for “Live Before You Love Me” claimed the top 10 spot at Top40 radio for six weeks and racked up millions of streams and views. They presented “Remember This” in partnership with NBCUniversal for the Tokyo Olympics. The song notably paved the way for the 44-date “Remember This Tour” with support from Kelsey Ballerini. Between sold-out shows, they released their new single, “Who’s in Your Head,” which skyrocketed the radio charts and fueled excitement for more to come from the Jonas Brothers. Earlier this year, it was announced that the Jonas Brothers would receive their own star on the Hollywood Walk of Fame in 2023, a testament to the group’s enduring star power.
This year marks the 26th nationally televised Red Kettle Kickoff Live at the Dallas Cowboys Thanksgiving Day Halftime Show. Returning to the Jonas Brothers Red Kettle Kickoff Celebrity Halftime Performers list includes Luke Combs, Ken Brown, Ellie Goulding, Meghan Trainor, Thomas Rhett, Eric Church, Luke Bryan, Selena Gomez, Kenny Chesney, Enrique Iglesias, Keith Urban, Daughtry, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny’s Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gilman, Clint Black, Randy Travis and Reba McEntire.
About the Gene and Jerry Jones Family FoundationIn terms of community service, the mission of the Dallas Cowboys and the Jones Family Foundation is based on the philosophy of helping those who do not have the energy, resources or means to help themselves, with a primary focus on a partnership with them. The Salvation Army. As the Cowboys organization has enjoyed tremendous and unprecedented success, the Jones family feels a very strong obligation to take the visibility, power and celebrity of one of the world’s most powerful sports franchises and channel these dynamic energies toward the greater purpose of making a difference. . Recognized as one of the most generous families in the world, the Joneses enlist the talents, skills and resources of all Cowboys players, coaches, cheerleaders and organization members to provide a unique and sophisticated approach to community outreach. More information about the Dallas Cowboys and the Gene and Jerry Jones Family Foundation can be found at http://www.dallascowboys.com.
Contact: Bishop Wash.972-854-1586[email protected]
Emily Cruz Robbins972-497-4359[email protected]
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Source Salvation Army