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INDIANAPOLIS — Daniel J. Hasler, former Indiana commerce secretary and executive of Eli Lilly & Company who also held several high-level roles for Purdue University and the Purdue Research Foundation, will return to the university to help launch Purdue University in Indianapolis.
Purdue President Mitch Daniels said Hasler combines a unique depth of experience as an innovative leader in higher education with broad business expertise and an understanding of economic development and entrepreneurship — essential ingredients needed to forge the key relationships and strong industry partnerships that will expand Purdue University in Indianapolis. and equip the next generation of Boilermakers for successful tech careers in Circle City.
“Once again, Dan has agreed to restart his career at Purdue in guiding one of the most important endeavors in our 153-year university history: launching Purdue University in Indianapolis,” said Daniels. “And knows Purdue and he knows Indianapolis, both of them intimately. He understands the Boilermaker story and the important role we play as a state land grant university. We’re in excellent hands with Dan on the team to advance Purdue University’s mission in Indianapolis, accelerate our state’s STEM talent path and set the stage for Indianapolis to become a top 10 tech hub.
Purdue and Indiana University announced plans in August to turn 52-year-old Indiana University-Purdue University Indianapolis—a joint venture between Purdue and IU known as IUPUI—into separate academic organizations, each with its own set of programs. Purdue will expand its flagship West Lafayette operation through a next-generation metro campus in Indianapolis that leverages its academic strengths and research portfolio while expanding its collaborative efforts.
About 5,100 students are currently pursuing a Purdue degree in Indianapolis. An estimated 86% of these graduates will take their first job in Indiana, making an important contribution to the state’s 21st century economy.
“Purdue’s reputation has never been stronger,” Hasler said. “People across the country understand and appreciate the value and capabilities of our world-class institution. We were able to leverage that awareness with our strong alumni and industry partners to catapult our presence in Indianapolis to new heights.”
In building on a new vision for the Indianapolis campus, Purdue will focus on increasing engineering, technology, and computer science enrollment in Indianapolis while creating exciting opportunities for current Lafayette West students to “study” in Indianapolis and pursue internships and cooperative work opportunities with companies in the city. that.
Purdue anticipates an increase in Indianapolis enrollment today by more than 1,000 students, holding many people together in a new residential building near their academic building. In addition, Purdue will explore opening a branch of the Purdue Applied Research Institute as part of the initiative.
Hasler’s primary role will be to coordinate the activities of the various working groups that assist Purdue University in Indianapolis while also:
- Serves as a key point of contact advancing Purdue’s vision and mission for expansion in Indianapolis with business, community and government leaders, industry and nonprofit organizations, and community stakeholders in Central Indiana.
- Develop opportunities with Indianapolis-based companies to support research and academic activities at Purdue University in Indianapolis.
- Working with Indiana University School of Medicine to explore plans for a possible joint research institution.
Hasler arrived at Purdue in 2013 as president and chief entrepreneurship officer for the Purdue Research Foundation, quickly moving to restructure the commercialization process of its technology. The result of Hasler’s five-year PRF: a record number of patents and licensing deals based on Purdue’s ever-expanding research. In addition, Hasler establishes programs and policies to facilitate the commercialization and creation of startups through several avenues, including the Purdue Foundry, Purdue Startup Fund and Express Licensing for faculty and staff entrepreneurs on predefined terms.
He later led Purdue’s 150th anniversary initiative as Purdue’s executive vice president for communications, overseeing marketing strategy, strategic communications, media relations, advertising, licensing and digital marketing in collaboration with colleges and units across the university system. As head of marketing from 2018 to early 2020, Hasler embarked on a rebuild of an organization that, in November 2020, was named the Higher Education Marketing Team of the Year by the American Marketing Association.
Hasler was appointed by the Governor at the time. Daniels in 2011 as chief executive of Indiana Economic Development Corp., also served as Indiana’s secretary of commerce. In his first year at the helm of the IEDC, Hasler attracted a record-breaking 254 companies to Indiana in 2012.
During his 31-year extensive career at Lilly, a Fortune 500 global pharmaceutical company based in Indianapolis, Hasler has held a number of leadership positions. After retiring from Lilly in 2010, Hasler received the Lilly Lifetime Achievement Award.
Hasler is also the founder and president of Hasler Ventures LLC, a company that works to advance innovative technologies by making them public through industry collaborations.
A native of Paris, Illinois, Hasler is a graduate of DePauw University and holds an MBA from Duke University. In 2019 he received the Robert C. McDermond Medal for Excellence in Entrepreneurship from DePauw.
About Purdue University
Purdue University is a leading public research institution developing practical solutions to today’s toughest challenges. Ranked in each of the last five years as one of the 10 Most Innovative universities in the United States by US News & World Report, Purdue delivers world-changing research and out-of-this-world discoveries. Committed to hands-on and online, real-world learning, Purdue offers transformative education for all. Committed to affordability and accessibility, Purdue has frozen tuition and most fees at the 2012-13 rate, allowing more students than ever to graduate debt free. See how Purdue never stops chasing the next giant leap at https://purdue.edu/.
Author and media contacts: Phillip Fiorini, pfiorini@purdue.edu, 765-430-6189
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