PC sales have declined globally in the past two quarters due to inflation and rising prices, geopolitical instability and the end of the coronavirus outbreak. But in Russia, there were other reasons behind falling computer sales: big computer brands and component sellers left the country, major brands stopped, and everyone started saving. However, some companies are thriving even amid a 20% year-over-year unit sales decline in 1H 2022. Lenovo seems to be among them.
Lenovo topped the list of computer suppliers with 95,000, more than 3% units sold in 1H 2022 (more than 3%, presumably per year), after formally leaving the Russian market at the beginning of this year, according to analysts from Marvel, a major distributor. of computers and hardware. It was followed by HP with 80,000 units, down 93%. The No.3 was major Russia-based white box manufacturer Aquarius with 61,100 units. The latter achieved a 215% increase in sales, the company says. Traditionally the market was dominated by Dell and HP.
PC sales in Russia in the first half of 2022 reached 1.18 million units, according to Marvel analysts, major distributor Vedomosti reports. (opens in a new tab). That’s down about 20% from the same time in 2021, based on data from Marvel, a major distributor. Unfortunately, we only have this type of data because Gartner and IDC stopped monitoring this market after Russia’s invasion of Ukraine on February 24th.
All the major computer manufacturers – Lenovo, HP, Dell, Apple – left Russia after the nation started the war. However, the numbers speak for themselves: HP’s sales halved in 1H 2022, but Lenovo’s shipments increased. It’s hard to tell if Lenovo has skipped any rules here, since it officially left the country in May. So we are dealing with numbers from the first half of the year (no, IDC and Gartner do not cover the Russian PC market, so we have no data outside of what Marvel kindly provides).
We have feedback from a gray box computer supplier from Russia who says that demand has at least doubled.
“As for Aquarius, our revenue increased by 215% [over three quarters of 2022],” said Vladimir Stepanov, the head of Aquarius, in an interview with Vedomosti.
Meanwhile, Marvel is having a tough time with the third quarter data, taking into account consumer and business behavior, especially in Russia, and global dynamics.
“It is quite difficult to assume results from the third quarter, because we see a combination of multidirectional factors,” Marvel analysts wrote to. Vedomosti. “On the one hand, there is decreasing business activity, but on the other hand, there is an increase of [graphics cards availability at lower prices] due to a significant decline [of interest from miners]. [Meanwhile there is a question] have large customers managed to adapt to new realities.”