Just as the Tesla Model Y climbed the sales charts in Australia in September, it became the most popular car in Europe for at least a month.
New data shows that the Tesla electric car sold 29,367 units in September alone, making the Model Y the top seller by nearly 10,000 units.
Learn more about the Tesla Model Y
In second place is the Peugeot 208 hatchback, which has far more sales in its home country and neighboring countries than we’ve ever had, with 19,601 sales, although it remains the most popular car in 2022 with 161,329 units to go. September
To put the Tesla Model Y in perspective, only 82,463 cars have been sold so far in 2022, roughly half of the 208.
However, as in Australia, the growth achieved by Tesla’s latest model is impressive, reaching the same sales as European favorites such as the Skoda Octavia (84,707 in 2022) and the Volkswagen Polo (88,919 sales in 2022 ).
In terms of the brands and their overall success in Europe this year, the Tesla Model Y and the related Model 3 aren’t doing enough to propel the brand to the top of the sales ladder.
The brand’s 137,160 EV sales this year so far fall short of the likes of European giant Volkswagen, with 862,342 sales for the VW brand alone (to date, the VW Group has moved 2,030,321 vehicles in 2022), and the world’s largest car brand, Toyota ( 568 016).
In Australia, the Tesla Model Y performed strongly in September, selling 4,359 vehicles, making it the third best-selling car for the month behind the popular Toyota HiLux and Ford Ranger.
Tesla is 16th in overall sales in Australia this year, behind Suzuki and GWM but ahead of Honda, LDV and Audi. Specifically, in September, Tesla took sixth place.
The reason for Tesla’s monthly success compared to slower sales growth for the year as a whole is Tesla’s delivery model, where customers receive cars in waves.
Between April and July, Tesla sold just 240 vehicles, although even in August the brand sold 3,397 vehicles, its best month ever before September.
Tesla clearly has intentions of becoming a dominant force in the EV industry for the foreseeable future, and not just in the premium segment.
Last week, Tesla CEO Elon Musk reaffirmed plans to create a much more affordable electric car that he said could be produced for half the cost of a Model 3 or Model Y thanks to a new platform.