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► It’s official: Ford is killing the Fiesta
► Fiesta remains a bestseller
► Ford’s electrification plans also mean the death of the Galaxy and S-Max
Ford has officially confirmed that it will retire the Fiesta supermini in 2023 after more than 45 years on sale.
The small car has been a huge bestseller in the UK and Europe for decades, but Ford is busy overhauling its current car line-up as it electrifies. The Fiesta recently dropped out of the top 10 best-selling cars in the UK, despite continuing strong sales, according to 2022 figures from the Society of Motor Manufacturers and Traders. The Vauxhall Corsa is the current number 1 and, interestingly, the Ford Puma is the third best seller in the UK this year.
In a statement, Ford said: “We are accelerating our efforts to fully electrify our passenger cars by 2030 and all vehicles in our Ford portfolio by 2035. We are preparing for the transition to an electric future. , we will cease production of the Fiesta in Cologne, Germany by the end of June 2023.
“By 2024, we will introduce three exciting new electric passenger cars and four new electric commercial vehicles in Europe. By 2026, we plan to sell more than 600,000 electric vehicles in the region, and the production of electric vehicles at the Cologne Electrification Center will reach 1.2 million vehicles within six years.”
Small cars of this size have incredibly low margins, and Ford is busy re-prioritizing its lineup to get the most out of the cars that remain on sale while it invests in electrification. The company has already made a similar decision in the North American market, ditching cars like the Focus and Fusion in favor of SUVs, pickup trucks and the Mustang. Interestingly, in addition to the Fiesta, Ford confirms that it will also end production of the S-MAX and Galaxy in 2023.
To accelerate its electrification plans, the brand is working with Volkswagen to gain access to its MEB electric platform, for example, and is developing the new Ranger and Amarok with VW. The brand has dived into EVs with the Mach-E and has already outlined its plan to introduce new EVs by 2024.
It is a huge moment for the British and European car industry when such a big seller is pulled from the forecourts. How has the Fiesta shaped your automotive life? Let us know in the comments or get in touch on social media.
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