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Adrien Broner has agreed to a $10 million, fight deal with BLK Prime. Yes, you are reading another story from 2022. ‘The Problem’, who last held the world title in 2016, has signed a lucrative eight-figure deal that will see him enter the ring three times in the next 12 months.
It’s an incredible amount of money considering Broner’s current position in the sport. Once described as one of the future contenders Floyd Mayweather, the 33-year-old won the last fight against his world rival six years ago. He has fought just once since 2019. Broner pulled out of a planned fight this year with Omar Figueroa due to mental health reasons, after he exploded in a media call. Mental health is always an important issue and hopefully Broner is getting the help he needs. But it begs the question of whether investing $10 million in a troubled, disorganized boxer is a viable business.
BLK Prime is not one of the traditional names on the scene, you probably won’t find them listed with Matchroom, Queensberry, Boxxer or Top Rank. They are more comparable to Triller, who quickly abandoned promoting traditional boxing events after the collapse of Teofimo Lopez and George Kambosos Jr on their watch. Thriller began life as a streaming service before graduating to fights featuring non-boxers.
BLK took the same route. Building a reputation based on their entertainment streaming service, which they describe as “simple, on-demand, original cultural films and TV shows”, the company has graduated to designing heavy-duty cards. , a boxer. Names like “Lil Mac”, “Iraqi Assassin” and “One Eyed Wolf” sound like they belong on a WWE DVD off the shelf. But they seem to be world famous and the activists and fighters that the group ‘Street Beefs’ is famous for. Think Jackass but with more punch and less knockback.
Like every Scorsese movie before they were shot to pieces in the finale, BLK Media insisted they were going straight. Not only have they signed three-weight world champion Broner, but they will also be fighting the next match of one of the sport’s biggest names. WBO Welterweight champion and pound-for-pound contender Terence Crawford will fight on the service of David Avanesyan. Given the unbelievable nature of this fight, coming as a damp squib after an unusual title match with Errol Spence Jr, there must be a reason why he’s not as proven as BLK Prime ended with him.
You can’t deny that BLK Prime has got star power. Broner may be gone but he’s still making headlines. They may have been overpaid for his services, but people will still tune in to watch ‘The Problem’. The 33-year-old will never be able to beat the likes of Antonio Demarco and Paulie Malignaggi. But a few good winners can rebuild it for a title shot, even if it will be based on popularity rather than ability.
But Triller finds that this lark is not as straightforward as the likes of Frank Warren and Bob Arum seem. After producing the Mike Tyson vs. Roy Jones Jr. show and the Jake Paul vs. Ben Askren show, the company tried to get into fights. After beating Matchroom and Top Rank in the money bid for Lopez vs Kambosos, they changed the date and venue. One of the delays was to try and balance the light world battle with the rap battle. After finally admitting they couldn’t put on the show, Triller went back to doing what he does best; introducing facsimile cards to people who are not really into boxing. Their Triad Combat series sees aging boxers and MMA fighters compete in a third ring. How much Thriller of them.
Whether BLK Media can get Crawford-Avanesyan up to the boxing ring is anyone’s guess. While Thriller failed, Jake Paul surprised many people in the industry with his attention to the work of Amanda Serrano. If BLK gets through their legitimate boxing, this is no guarantee that they can lead Broner to title contention. ‘The Can Man’ just hasn’t looked like a world class boxer in a long time, it seems unlikely that he will rediscover his youthful form at the age of 33.
BLK Prime won the farm on these two investments. Adjust them and we see how fast the company can grow. Boxxer has become a fixture on the UK scene in just a few years. But if they get it wrong then it’s back to marketing people on the internet who are messing around in car parks. Your move, BLK.
*18+ | BeGambleAware | Subject of Change
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