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Alice Levine is once again set to lead the UK music industry in a huge celebration of outstanding achievement.
Today (November 11), Levine will return to the stage at the Music Week Women in Music Awards to host the event for the seventh time. Ahead of the big event, DJs, presenters and podcasters talk about the impact the awards have had on the industry and beyond.
The day event takes place at Park Plaza, Westminster Bridge. Tickets and tables are now completely sold out. Last year’s star-studded show featured Rina Sawayama, Cassandra Gracey, Nadia Khan, Shanice Charway and Sulina Wong among the winners.
The Pink Ribbon Foundation is this year’s charity partner and KISS DJs Henry and Eli Prahan will DJ the after party.
Here, we talk to Levine about this year’s event…
This is your seventh time hosting the WIM Awards, how do you feel the music industry has evolved during this time? What are the main changes you’ve noticed?
“For one it just gets bigger and bigger and it’s amazing that the event has such a huge presence and impact. The interest in WIM shows that the industry hasn’t evolved to the point where an event like this will disappear!”
As the host, you’re right there for the winners’ big moments. Give us some insight into what it’s like, how does it feel to see people celebrated for their achievements in music?
“Events like this are usually about competition and rivalry. But these awards elevate the whole industry. The process is a real meritocracy, where great people get the recognition they deserve, which makes the environment supportive and upbeat. Everyone feels like exceptional people. Getting a pat on the back is what everyone deserves. makes a good place for.”
Honorable men are bringing systemic change to the industry, their influence runs deep
Alice Levine
In the past 12 months, who has inspired you the most in the music business?
“As someone lucky enough to have the first UK live radio session for my show on BBC Maida Vale many years ago, it’s been a thrill to see Lizzo dominate the world. Watching the artists grow, and how talented people all across the group have made this journey, has been one of the rewards. Really interesting part.”
A big part of what makes the WIM Awards such a memorable experience each year is the stories of the winners. How important is it that these awards not only shine a light on surface achievements, but illuminate the stories behind them?
“I think that’s what WIM is particularly good at. Giving a platform to not only spotlight amazing women but to learn from their successes and improve to ensure the doors are open for other women. Systematic change in the industry, their impact runs deep.”
And, finally, the age-old question – will the industry ever reach a point where the term Women in Music becomes redundant?
“Until there is equality and representation in countless areas of the music industry, WIM will continue to platform and celebrate exceptional women. I think everyone will welcome this as unnecessary – which is a strange thing to say about an event that everyone enjoys so much! But its goal is to serve itself.” Make it redundant – we’re not there yet.”
For future opportunities to show your support for Women in Music, contact hazel.eccles@futurenet.com for more information.
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