TelevisaUnivision has acquired the rights to the Latin American Music Awards (Latin AMAs) from Dick Clark Productions. Rival Telemundo previously had the broadcast rights from 2015, the year of the inaugural ceremony held in Los Angeles.
TelevisaUnivision says the acquisition strengthens its position as the “home of Latin music” across linear TV, digital and audio. But the Latin AMA won’t get top billing on the Univision Network. Instead, its parent company will broadcast the 8th edition of the popular award show on its sister network UNIMÁS in 2023.
“Live entertainment and music are passion points for our audiences, and we’re thrilled to create and broadcast music’s most important nights with all of our tentpoles, which now includes the Latin AMAs,” said Ignacio Meyer, promoted to president of Televisivision US Networks this past week.
“Latin music has become mainstream worldwide and, as our slate shows, we are at the center of it with Premios Juventud, Premio Lo Nuestro, and the Latin GRAMMY®, delivering strong audiences for their respective television nights and trending on social media.”
According to the company, Latin is part of a strategy to strengthen programming with AMA and its “commitment to providing entertainment for families” that has long been a secondary network.
Telemundo has invested heavily in the Latin AMAs while it has rights, building on the annual event’s popularity with top performers and cross-over artists including Tony Award-winning actress and singer Idina Menzel, Pitbull, Nicki Jam and virtual reality performances. The pandemic forced the cancellation of the show in 2020, but it returned in 2021 at a new venue in Miami. This year, the event took place in Las Vegas.
Telemundo may have lost the Latin AMAs, but it gained another music awards event. Earlier this year, it picked up the rights for the first time People’s Choice Latin Music Awards will air on the network in spring 2023.