The first time I thought about Burger King in ages was earlier this week when I learned that the fast food giant had teamed up with Activision for a Call of Duty promotion that’s a real giant: Buy a burger, get an exclusive phone skin . based on fictional fast food chain Burger Town. My hopes were dashed (and my colon grateful) when I noticed that from the supposed 40 countries (opens in a new tab) offering the Call of Duty meal, the United States is not among them.
Of course, the players of Call of Duty quickly proved that if there is an exclusive good, the regional market disparities will not stand in their way. Shortly after the Burger King/MW2 promo started, listings for the Burger Town skin (opens in a new tab) started appearing for sale on Ebay. At the time of publication, more than 30 Burger King codes were sold for anywhere between $20-$40. Apparently the codes themselves are not region-locked (opens in a new tab)So those outside the advertising canopy can punch them in the official Call of Duty site to reap the rewards.
To give you an idea of how bad some people want this burger skin, which I should explain is actually just a normal guy wearing a Burger Town shirt, $40 is about 10 dollars worth of Whoppers, or more than half the price of Modern Warfare 2 myself (although it is possible that some sellers sell to themselves to artificially inflate prices). That’s way too much dough to drop on any one unique cosmetic, but I understand why longtime CoD players feel the urge—the frequent appearance of Burger Town is one of the series’ longest-running easter eggs since the chain’s debut in the original Modern. Warfare 2 (2009).
It’s not clear what dark dealings at Activision prevented Burger Town’s promotion from including the US of A, the home city of Call of Duty, but I doubt that anything intended to replace it can match this absolutely ridiculous ad created for the a Burger King event.
A lot to unpack there: the surprisingly faithful recreation of Modern Warfare 2’s HUD, the way they crawl through air vents like a secret agent when a real CoD protagonist would just break down the door, the guy’s call sign being “Burger Six”, the way Burger Six makes himself an ice cream and immediately throws it on the ground. Everything is great, with the only low point being the reveal of a very unappetizing Burger King meal as a grand prize.
And that’s not even as far as this semi-global burger bonanza goes. Like divided (opens in a new tab) by Activision Blizzard, chief marketing officer Fernando Machado, Burger Kings around the world got a total Call of Duty shine. Here’s BK in Puerto Rico with the impressive Ghost frame where normal doors used to be:
Welcome to the #MW2 @BurgerKing in Puerto Rico 😊❤️🎮 Credit: Facebook/Dillysway pic.twitter.com/UjVHKcHz0XOctober 25, 2022
I won’t shed any tears for missing out on the La Casa Del Whopper food, but I admit that dumb Burger Town shirt with a white included does call out to me. He could and should be considered the new official CoD mascot.