The Ford Maverick breaks new ground in the pickup truck segment, the only problem is that it’s not a pickup truck. The polarizing truck has many pickup owners questioning whether the Maverick should be mentioned at the same time as the F-150. Still, curious new buyers are flocking to their nearest Ford dealer to order a Maverick, with expected delivery times in excess of six months. Call it what you will, but Ford’s new sleeper has been on a waiting list since it went on sale a year ago.
The Maverick outsells its big brother, the Ford Ranger, year after year, and the Ranger, with its many years of history, is a “real” pickup truck. Maybe one day the Maverick will compete in sales with its big brother, the best-selling car in America; F series truck.
That might be a stretch, though it may eventually outsell the other Ford with which it shares a lot in common; remember Ranchero? So why is the Maverick so popular if it’s not embraced in the pickup community?
The Ford Maverick has almost everything a pickup truck owner needs
Pickup truck owners can mutter “nice truck” under their breath every time a Maverick drives by. But that hasn’t stopped the interest of new buyers, who see the Maverick as a great entry-level vehicle in the pickup segment.
If you’re going to channel your inner Maverick and want to feel the need – the need for speed – go for the Eco-boost. The Maverick’s 2.0-liter turbocharged 4-cylinder engine is equipped with all-wheel drive and produces 250 horsepower and 277 lb-ft of torque. A front-wheel-drive 2.5-liter hybrid that produces 191 horsepower and 155 lb-ft of torque and averages around 40 mpg.
That’s all cool and delicious, but pickup truck owners really care about towing and hauling. The Maverick’s payload capacity with either transmission is an impressive 1,500 pounds; that’s thirty-seven bags of mulch! Towing is only rated at 2,000 pounds, but you can option the 2.0-liter with the “4K Towing Package,” which increases the towing capacity to 4,000 pounds.
The 4.5-foot bed is just half a foot shorter than the standard Ranger bed size. The Maverick can be ordered with a bed extension, so with the tailgate down, the bed length increases to 6 feet. So the next time a macho pickup truck owner talks to your Maverick, just show him your mulch and you’ll be sure to win respect.
There is a Ford Maverick for everyone
The standard hybrid version of the Maverick can top 40 mpg in the city, which is impressive for any crossover. Even though the hybrid doesn’t have the option of all-wheel drive or a towing package, it’s very attractive. It’s remarkably quiet and, at 191bhp, has enough giddiness in Sport mode to accelerate down the freeway exit without clutching you-know-what.
The 2.0 Eco-boost is likely to be the more popular choice due to its power, four-wheel drive and towing capability. Depending on what is most important to the buyer, there is a Maverick for everyone. More importantly, the Maverick opens up a new segment for buyers looking to get more out of their boring compact crossover.
The Ford Maverick is the best car on the market
Thanks to its simple yet cheerful interior design, the Maverick can be offered at an unprecedentedly low price. Starting at $20,000 for the Hybrid and $25,000 for the Eco-boost, the Maverick is in a class of its own. Its only competitor, the Hyundai Santa Cruz, starts at about $27,000 for the base model. Although the difference of seven grand may not seem like much, for new car buyers on a budget; every penny counts. The Maverick is really cheap, and it looks cheap inside, but it’s half the price of the average new car today; Maverick is a bargain.
Add a hybrid powertrain and you’ve got a budget pickup that can tow and tow a small fiberglass boat. The added practicality and utility offered by the Maverick is appropriate for traditional crossover buyers. It might not make existing pickup truck owners downgrade, but it will definitely get the attention of other consumers in the SUV market.
Ford Maverick is a pioneer in the automotive industry
YouTuber James from the Throttle House channel said it perfectly, while the Santa Cruz is a “truck” and the Maverick is more of a “Cary truck”. This means that the Hyundai is a stylish car designed to be more form than function. The Maverick, on the other hand, is a functional truck that drives like a car. Both vehicles feature a one-piece construction and ride comfortably without any of the body roll you might experience in a standard pickup truck.
Aesthetically, the Maverick looks like a truck, and because of that, it’s disrupting the automotive industry. Consumers are beginning to gravitate towards a new type of car that is familiar enough to pique their interest. Like the Subaru Baja that came before it, the Santa Cruz looks like a very unique pickup truck, and because of that, buyers are leaning toward the Maverick. While the Baja may be cool among enthusiasts, it never became a mainstream car for Subaru.
It also helps that Ford has been making reliable pickup trucks since the dawn of time. Therefore, it is not surprising that the Maverick is sold twice as much as its rival Hyundai. Expect the Maverick to attract the attention of other automakers, who may consider adding a subcompact, SUV, pickup, or crossover to their lineup.